Today’s clients expect more on-demand, personalized service from the companies they choose to do business with. Meet your clients where they are, online and deliver a personalized experience they’ll find remarkable.
Research suggests video based content can aid people in understanding products and services. As many as 94% of marketing professionals who evaluated their ROI on video and interactive content marketing reported increased user understanding of their services.
When compared to the traditional written forms of communication, video-based content has some clear advantages:
Start Leveraging Video-Based Content
Video-based content offers your clients a deeper, more authentic experience that makes your company stand out in an otherwise crowded industry of ho-hum communications. And as more and more clients receive information on mobile devices, videos are great way to reach them. So, take advantage of readily available technology and services to create memorable communications and stay engaged with your clients.
¹ The Ultimate Guide to Video Marketing (https://blog.hubspot.com/marketing/video-marketing)
² Content Trends: Preferences Emerge Along Generational Fault Lines (https://blog.hubspot.com/marketing/content-trends-preferences)
³ What Video Marketers Should Know in 2021, According to Wyzowl Research (https://blog.hubspot.com/marketing/state-of-video-marketing-new-data)
⁴ Cisco Annual Internet Report (2018–2023) White Paper (https://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white-paper-c11-741490.html)
⁵ 37 Staggering Video Marketing Statistics for 2018 (https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics)
⁶ What Video Marketers Should Know in 2021, According to Wyzowl Research (https://blog.hubspot.com/marketing/state-of-video-marketing-new-data)
⁷ Principles of Adult Learning & Instructional Systems Design (https://www.nhi.fhwa.dot.gov/downloads/freebies/172/pr%20pre-course%20reading%20assignment.pdf)
⁸ Video Marketing Statistics 2021 (https://www.wyzowl.com/video-marketing-statistics/)
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